Chapter 1207 The Huge Consumption Power of Middle-Aged Players
Chapter 1207 The Huge Consumption Power of Middle-Aged Players
Chapter 1207 The Huge Consumption Power of Middle-Aged Players
The legendary code has long been spread all over the place, and various gameplay methods are ready-made. After the underlying framework is built, the subsequent work will be much simpler.
It only took Zhou Haikuo and his two companions three months to complete the internal test version of "Web Legend" according to Qin Hao's requirements.
In order to avoid legal risks, Qin Hao asked the artists to redraw all the "Legend" textures, including maps, characters, and equipment.
Of course, in order to make players feel familiar, the new textures have only been modified to make the picture look more refined. For example, the various skills of "Web Legend" are much more gorgeous.
"The version number has been applied for, and the first round of internal testing will begin next month."
Game beta testing not only allows players to become guinea pigs and find bugs for free, but also serves as a good publicity tool. What's even more amazing is that some genius game company invented the paid deletion of data for the beta test, which allows the game company to make money during the beta test, which is simply a huge profit.
"It's here, it's here with the Dragon Slaying Sword, one sword is level 999, all the equipment is acquired through explosions, there's no need to download the client, just open the webpage to play..."
Looking at the advertising words written by Qin Hao, Zhou Haikuo and the other two classmates were all confused, especially Zhou Haikuo. In his opinion, with Qin Hao's talent, it shouldn't be at this level.
"Do you think it's very rustic?"
Zhou Haikuo smacked his lips and said, "Haozi, how about we hold a meeting and brainstorm? This slogan is really not good enough."
Qin Hao smiled and said, "What do you think of our game?"
Zhou Haikuo and the other two looked at each other and smiled bitterly. In their opinion, this game could not be compared with the popular games on the market at all. In the final analysis, it was just a "legend" in a new skin that did not require downloading the client. The only novelty was the krypton gold system.
"That's right. The target group of our game is not the mainstream players on the market at all, but those middle-aged players who have a unique feeling for Legend."
As soon as he finished speaking, one of Zhou Haikuo's classmates raised a question: "But, can a game really be supported by just these players?"
"Then you are underestimating the group of Legend players. Even though the official Legend server is declining, there are still tens of millions of players playing on private servers. The audience of Legend players is at least over 30 million. As long as we can attract one-tenth of them, that would be 3 million players."
The number of players at the million level is enough to support any mainstream game on the market. Many games that are claimed to be blockbuster games have actual number of players less than one million.
Zhou Haikuo's two classmates felt that Qin Hao was exaggerating. After all, when Legend was popular, they were still in elementary school and had no idea how popular it was.
But Zhou Haikuo believed in Qin Hao's judgment. On the one hand, he and Qin Hao witnessed the most popular period of Legend. In just one year, Qin Hao helped them earn one million each. That was one million in 2001.
On the one hand, he had never heard Qin Hao brag since he met him.
With Qin Hao spending millions on advertising, it quickly attracted the attention of a large number of legendary players, especially since there was no need to download the client, which hit the pain points of many middle-aged players.
For this group of middle-aged players, after getting married and having children, the time they can spend playing games at home is very limited. Many companies’ computers cannot install the client. Web games do not need to be downloaded, they can just click and play. When they see the boss coming, they can immediately close the game. It is simply a magic tool for slacking off at work.
"Old Liu, are you there?"
"If you have anything to say, hurry up and speak up. I'm busy working on the plan."
"I saw a game that's going to be in closed beta soon, let's play it together."
"No time, I'm busy, I'll hang up now."
"No, this is a web game. You don't need to download the client. You can just click it and play. The most important thing is that you can hang up even when you are offline. You don't have to worry about not keeping up with the level."
"There is such a game? Are you kidding me?"
"I sent you the link, take a look for yourself."
Three minutes passed.
"Lao Lu, this game is pretty good. It looks like the Legend we played before, but the skills are more fancy, and you can hang up even when you're offline. How about we call Lao Li, Lao Ming and the others to rebuild the Temple of Glory and recreate our glory of dominating the server?"
"Damn, it looks like you're planning to do something big. Okay, I'll go call them."
At the same time, countless legendary private server players also saw the advertisements. For these players who play on private servers, the reason why they don’t play on official servers is because official servers are too deceptive. If they don’t spend money, they will be crushed to the ground, so they can only hang out in various private servers.
However, private servers also have fatal flaws. The first is that too few people play them. After all, private servers are a gray area in themselves and it is impossible for them to advertise on a large scale. Secondly, private servers cannot guarantee fairness. Those top-notch equipment on official servers are, after all, just a string of codes on private servers. As long as you pay money, the GM can give them to the players. Many private servers have gradually declined in this way.
Who would play private servers when there are official servers?
In just a few days, many bosses who opened legendary private servers found that the number of people online on the servers had dropped sharply. Some servers had few people in the beginning, and now all the people were wiped out. They had no choice but to shut down the servers and cease operations.
On the day of the internal test, at nine o'clock in the morning, Zhou Haikuo and two classmates could not wait to stay in the data room.
Although they were not optimistic about this "web legend", it was still a game they created after all.
"If I could get a thousand people to participate in the closed beta, I would be satisfied."
"A thousand people? You really dare to think so. Many PC games on the market now have less than a thousand people in internal testing."
Zhou Haikuo was also feeling a little nervous.
However, just at ten o'clock when the internal test server was opened to allow login, only three minutes later, the number of people carrying the server exceeded 600, and the number of people online was still increasing rapidly.
"Zhou Haikuo, did you set up a simulated player?"
When asked, Zhou Haikuo looked confused: "No, isn't this a backup plan?"
After a brief silence in the data room, the three looked at each other in disbelief.
"So, these are real players?"
"Fuck, the number of people has exceeded one thousand and is still rising."
"Hurry up and start the backup server. The server capacity limit is almost reached."
Just when the three were busy expanding the server capacity, Qin Hao arrived late.
"Haozi, we succeeded. The number of players has exceeded 1,500."
Qin Hao was relatively calm: "The server has been open for half an hour, where is the recharge data?"
Zhou Haikuo was stunned when he heard this, and subconsciously called up the recharge data. When he saw it, he was completely dumbfounded. The other two classmates had the same expression.
The recharge data is too scary. You have to know that this is a deleted data internal test. In just half an hour, the recharge amount exceeded 100,000. What makes them even more incredible is that nearly 60% of the players chose to recharge the first-time recharge package of six yuan.
Such a payment rate can be described as horrific in the entire free game industry.
However, this was just the beginning. As time went on, the number of players of "Web Legend" soared to three thousand, almost overwhelming the server. The recharge amount directly exceeded one million. There were also some generous players who recharged tens of thousands of yuan at a time.
"Zhou Haikuo, do you think today's recharge amount will exceed two million?"
"Two million is a sure thing, and I think it might break three million."
After Zhou Haikuo finished speaking, both students became very excited. For a game that was still in internal testing, the recharge exceeded three million on the first day of its launch. What kind of concept is this?
"Maybe our game will really become popular."
This thought was like a seed that was desperately trying to sprout, growing uncontrollably in the minds of the three people.
What happened next was far beyond the three's imagination. It was too smooth. The recharge on the first day was 381 million, and the total recharge amount in three days exceeded million. It was just an internal beta game with deleted files. Although Qin Hao offered a rebate activity for internal beta recharge and public beta, it was too crazy.
"Are all these legendary players so rich?"
Zhou Haikuo's two classmates felt that their worldviews were shattered.
The one-month internal test ended quickly, and the official website's forums and QQ groups were filled with players urging for a quick public beta test. Some players even took the initiative to promote "Web Legend" and brought some of their real-life friends to play.
In the words of these players, although "Web Legend" also requires krypton gold, it is more restrained than the official server, and there is no need to download the client, you can play it by opening the web page. More importantly, you can play it offline without worrying about not keeping up with the level.
The number of registered users reflected on the official website speaks volumes. In just one month, the number of registered users of "Haoyi Game" exceeded 100,000, and the number is still growing rapidly. According to some legendary private server bosses, many private server players were attracted here, and the originally popular private servers became deserted, and finally had to be shut down.
After the internal test data exploded, Qin Hao began to prepare for the public beta test in full swing.
Zhou Haikuo stared at the ever-increasing number of appointments in the background. The rhythm of his fingers tapping on the desktop revealed his anxiety: "Will tripling the server capacity be enough? What if it crashes again..."
"If it's not enough, rent another cloud server. This time, it must be foolproof." Qin Hao threw a stack of player feedback reports on the table, "Increase the 'offline experience bonus' by 20%. Middle-aged players are most susceptible to this."
After that, Qin Hao added: "This 20% of experience requires experience crystals, which are priced at six yuan. In addition, you will receive an experience crystal on the daily login reward interface."
Zhou Haikuo was puzzled: "Isn't this a bit unnecessary?"
"One experience crystal can only be used to redeem offline experience once. The time of players in the web legend is very fragmented. For zero-paying players, as long as they redeem the experience of the longest offline time, their levels will not be too far apart. But for rich players, even a small difference is enough to make them work hard to spend money."
Now not only Zhou Haikuo, but his two classmates were also full of admiration, thinking that he had grasped human nature to the extreme.
In a blink of an eye, it was the day of the public beta test, and the server was still opened at 10 am.
In just a few minutes, tens of thousands of players flooded into the server. The forum was overwhelmed, and the screen was full of posts such as "Where can I find the Dragon Sword?" and "The first charge gift package code is invalid."
Qin Hao quickly asked the GM to contact the players to reissue the guides, and at the same time asked Zhou Haikuo to start an activity to exchange guides for gold. As long as the number of likes on the guide exceeded one hundred, it could be exchanged for one hundred yuan worth of gold. Once the activity was launched, it immediately attracted many veteran players to become "public intellectuals" and write many high-quality guides. It also gave direction to many players who had put down Legend for many years and returned to the game.
"Boss Qin, the server load in zone 80 has exceeded %."
"Limit the flow of new players and direct them to zones 2 and 3."
"Boss Qin, Districts 2 and 3 are almost at their limit. Do you want to add a new district?"
"Three additional servers have been temporarily added."
It would be a shame if the players we attracted with great difficulty quit because the server is too slow.
In just two hours, "Web Legend" had opened ten servers. Only at this time did the speed at which new players entered gradually slow down.
Zhou Haikuo and the other two also breathed a sigh of relief. Just two hours had passed, but it felt like a world had passed in them.
“How about recharging data?”
Following Qin Hao's reminder, Zhou Haikuo finally remembered the most important thing.
Games are ultimately a business, and the measure of a business's success lies in whether it makes money.
No matter how good a game's reputation is, if it doesn't make money, it's a losing business for the game company.
"In two hours, the recharge exceeded five million!"
“And the payment rate is as high as 56%”
Zhou Haikuo's two classmates hugged each other and cried and laughed like crazy. Before this, they had never dreamed that the game they made would become so popular one day.
"Are you planning to ask for 100,000 yuan? Or join Hao Yi Game?"
After Qin Hao waited for them to calm down, he extended an olive branch. Although Zhou Haikuo and his two classmates' skills were not top-notch, they were at a certain level. If they were trained well, they might become talents in the future.
Of course, if they become arrogant and think that they look down on his small company because they have made such a successful game, Qin Hao doesn't care. At most, he can recruit a few more capable programmers. Anyway, affected by the financial crisis, domestic Internet giants are laying off employees to survive.
"Boss Qin, please take care of me in the future."
"Welcome to join us, we will be a family from now on."
A month later, the number of registered users of "Web Legend" officially exceeded one million, and the recharge amount exceeded 50 million. Such dazzling results immediately attracted the attention of many peers.
There are basically no secrets in the Internet industry, and soon "Web Legend" became the object of study in the conference rooms of major game companies, just like a specimen in an autopsy room, being constantly examined under a microscope.
Of course, this first caused dissatisfaction among the "official" of Legend, and the "official" even directly threatened to sue "Web Legend" for infringement.
The next day, Qin Hao received a letter from a lawyer on his desk.
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