Chapter 1021 Personnel Optimization
Chapter 1021 Personnel Optimization
Chapter 1021 Personnel Optimization
"Sister, don't worry. We have anticipated this situation a long time ago."
Qin Hao poured Qin Lingling a glass of water.
Don't think that only the Internet industry will plagiarize. In fact, the physical industry is the originator of plagiarism. Today you open a steamed bun shop on this street and your business is booming. A week later, a new steamed bun shop opens next to you and offers half-price for three consecutive days. I would like to ask you if you are afraid.
Moreover, the hyaluronic acid mask itself does not require much technical content. Colleagues can just buy a few pieces and find a laboratory to test them to find out the ingredients inside. There is no technical barrier at all.
Qin Lingling took it but didn't drink it, and put it on the coffee table.
"But I didn't expect them to move so quickly."
In fact, it is no wonder that Qin Lingling is anxious. The hyaluronic acid mask has only been launched for a month, and the brand has just gained a little fame every day. Seeing that the fruits of her hard work are about to be picked by others, who would not be anxious?
Qin Hao said slowly: "If they still haven't reacted in a month, it can only mean that this industry is run by a bunch of blind people or fools."
"No matter how they follow suit, our hyaluronic acid mask has already become famous. What we need to do now is to fully develop the consumer market."
"Moreover, if we want to expand the hyaluronic acid mask category, it is impossible for us to do it alone. Now there are other manufacturers to help us expand our market share, so why not do it?"
According to market information, the sales of the floor film market in 2018 was approximately RMB 230 billion. However, this market is not blank, but is occupied by major brand manufacturers. This is how commercial competition works. If you eat more, I will eat less.
What Qin Hao is eyeing is naturally not the leftovers from the big-name manufacturers, but to make hyaluronic acid masks a mainstream category, thereby eating up the market share of the big-name manufacturers.
To achieve this, it is certainly not enough to rely on Everyday alone, and it is also easy to be retaliated by those big-name manufacturers. Cutting off someone's financial resources is like killing their parents. The entry of other manufacturers can not only help Everyday expand the influence of hyaluronic acid masks, but also help share the pressure.
Of course, the most important thing is that our foundation is too poor. We have neither strong R&D capabilities nor a mature sales system.
This means that Qin Hao was dealt a bad hand. All he could do was to play this bad hand as well as possible, rather than pursuing "bomb + spring".
"So what are you going to do next?" Qin Lingling asked anxiously when she saw that Qin Hao looked confident.
Qin Hao said seriously: "We will continue to deepen our cooperation with live streaming e-commerce. In addition, we should not give up our cooperation with medical beauty institutions. It is always more stable to walk on two legs than on one leg."
Qin Lingling thought for a moment and frowned, "Can we cooperate with some offline retailers? For example, Watsons and other beauty chains."
"You can try, but to enter these offline brand chain stores, you need to build relationships that are not comparable to online ones, and the initial investment is huge. Given the current situation, it may be difficult to support the opening of a third battlefield."
In fact, there is nothing wrong with Qin Lingling's idea. The key is that her daily foundation is too poor. Qin Hao still has a way to make up for this problem online, but he can't help offline.
"Yes, you are right. I need to do a detailed market research." Qin Lingling did not rush into it. Although she was lacking in ability, she was methodical and could listen to advice.
Just when Qin Hao thought that Qin Lingling had finished speaking and was about to send her out, Qin Lingling suddenly sat down again.
"There is another problem. The company's staff is aging rapidly and there are only a few who are truly capable. I think it's time to replace them with a new batch of fresh blood."
Qin Lingling's idea was not a whim, but now she has to expand the consumer market and enter offline beauty brand chain stores every day, which requires a large number of talents who can expand territory.
However, the staff structure of "Everyday" is seriously aging. Qin Lingling looks around and finds that among a large number of senior executives, only a few are really useful.
"Sister, are you planning to lay off employees?"
Qin Lingling nodded. "When I first took over Everyday, we were facing internal and external troubles, so we did need to win over these veteran employees to maintain the stability within the company. But now, not only do we have our own flagship product, but we have also received the favor of several investment institutions. We can definitely optimize our personnel."
"Are you planning to lay off all the old employees in the company in the name of financing?"
Qin Lingling showed a happy smile on her face: "It seems that we are thinking the same thing."
“I will not participate in this matter.”
Qin Hao understood that from Qin Lingling's perspective, layoffs were inevitable. On the one hand, people like Na Wei were trained by Wang Ruizhi, and they had no loyalty to Qin Lingling at all. In addition, Wang Ruizhi betrayed her. These people were hanging around in front of her every day, which inevitably reminded Qin Lingling of their past collusion with Wang Ruizhi.
Never expect a woman to be broad-minded, and don't expect a middle-aged woman who has been betrayed by her husband not to seek revenge.
"Well, it's not easy for me to take care of this matter, so let my eldest brother take care of it."
On the other side, Qin Feng had just come out of the bathroom and sneezed for no reason.
"Who is scolding me again?"
……
The next day, Qin Feng came out of Qin Lingling's office in high spirits, full of energy.
Before this, he always felt that Qin Lingling was too partial to Qin Hao and listened to him in everything, and he had no say in the company at all.
But now he doesn't think so. Just now, Qin Lingling gave him a difficult and sacred task - layoffs.
And according to Qin Lingling's description, layoffs are not only related to the A round of financing, but also to the future development of "Everyday".
Since Qin Lingling gave such an important task to him instead of Qin Hao, Qin Feng felt that his position in his sister's mind was still very important.
So Qin Feng immediately called a meeting of the administrative department to discuss the layoff list.
As expected, news of the company's layoffs soon spread everywhere.
Pantry.
Na Wei was pouring water when Jiang Shan ran over eagerly.
"Brother, have you heard?"
Na Wei looked puzzled: "What did you hear?"
"Layoffs, the whole company is going crazy about it, don't you know?"
Na Wei was stunned for a few seconds: "Where did you get this gossip? Didn't Mr. Qin say before that there would be no layoffs?"
"My silly brother, you actually believe this? Before, it was to stabilize us old ministers of the previous dynasty. Now it is different from the past. The company is developing better and better. It seems that the A round of financing is about to be negotiated. If we are not laid off, the option rewards will be redeemed." Jiang Shan slammed the tea table hard.
Upon hearing this, Na Wei almost dropped the teacup in his hand, and the hot water spilled all over the floor. Fortunately, he avoided getting burned.
"Where did you hear all this?"
"Is there any need to listen to this? This is obvious. If we cash in our options, it would be at least 20 million, right? Our severance pay would be at most a little over 1 million. Even a fool can do the math."
Jiang Shan became angrier and angrier as he spoke: "Damn it, if I had known this would happen, I would have just changed jobs. If it really didn't work out, I could have just worked with my big brother. I shouldn't have believed the lies Qin Lingling and her brother said in the first place."
"Brother, what's wrong with you? Are you okay?"
Seeing that Na Wei was completely stunned and didn't respond, Jiang Shan gently pushed him, and Na Wei came back to his senses: "It's okay, it's okay."
Although he said that everything was fine, Na Wei's mind was actually a mess. He went back to the office and locked himself in. After thinking for a while, he called a subordinate from the marketing department to come in.
"Where did the news that the company was going to lay off employees come from?"
"That's always coming from the administration department. I heard that at least 30% of the staff will be laid off."
Na Wei panicked even more after hearing this. He knew very well that he had no core competitiveness. His only commendable loyalty was completely useless with Qin Lingling. As Jiang Shan said, firing him could save a lot of money. If it were him, he might do the same.
"Mr. Na, Mr. Na..." The subordinates looked at Na Wei in confusion.
Na Wei came back to his senses and said, "You go and do your work first."
After get off work in the afternoon, Na Wei came home and just lay down on the sofa. His eyes were dull and he stared at the ceiling without saying a word. The nanny noticed something was wrong and told Shen Lin.
Shen Lin handed the child to the nanny and walked up to Na Wei.
"Hubby, what's wrong with you?"
Na Wei tried to brush it off, but was directly exposed by Shen Lin.
"Husband, we have been married for so many years, there is nothing we cannot say to each other. Tell me what you have encountered, I can still help you with advice. Have you forgotten what happened to Mei Cancan?"
Seeing Shen Lin's serious face, Na Wei had no choice but to tell her that the company was going to lay off employees.
"What's going on? Didn't you just return to work not long ago? Why are they laying you off again?"
Na Wei smiled bitterly: "Last time it was Mei Cancan's matter that Qin Lingling caught hold of, this time it's the company's overall layoff of 30%..."
"Don't get angry, honey. I may not be part of that 30%..."
Before Na Wei could finish his words of comfort, Shen Lin interrupted him impatiently.
"Not necessarily. That's a chance, right? And 30% means almost one out of three people will be laid off. That's a high chance. Have you forgotten about being fired before? You've been at home for so long, and you've submitted resumes before. Have you found a job with a monthly salary of more than ? Our family's monthly expenses are more than . How long can we survive with that little savings?"
Na Wei crossed his arms and said depressedly: "What can I do? This time we are laying off all employees."
"No, why should I? They sent you back when the company's performance was not good before, and now that it is doing well, they want to lay you off again. Where is the option reward you agreed on? How can they do things this way?" Shen Lin's eyes turned red as she spoke.
Na Wei remained silent. He knew that Qin Hao asked him to go back to work in order to stabilize the company, but did he have any other choice at the time?
"Okay, my dear. It's a blessing in disguise. Disaster is unavoidable. After all, it's a layoff this time. I've been in the company for so many years, so I can still get a good compensation with N+1." Na Wei comforted his wife with concern.
Shen Lin wiped her tears and suddenly grabbed Na Wei's hand: "How about you invite Mr. Qin to your home and we can try the back door."
Na Wei shook his head when he heard this: "Mr. Qin is Qin Lingling's biological brother, how can he be on our side?"
"As long as there is a glimmer of hope, we should fight for it. It's better than doing nothing."
"But……"
"But what but? Let's make it a deal. You can say that you want to thank him for helping you get back to the company last time, so you're inviting him to dinner at your home."
Na Wei hesitated and said, "How about I just treat him to a meal outside?"
"The atmosphere is so formal when eating out, there are some things you can't say, and I can help you at home, just tell him I prepared some braised food, and ask him to try it and give his opinion."
"Well... okay, I'll make an appointment with him tomorrow."
The next day, Na Wei arrived at the company's underground garage early, but it was almost time to go to work, and he still hadn't seen Qin Hao, so he had to go upstairs first.
As a result, just as he opened the door and was about to enter the office, he was stopped by Qin Feng.
In an instant, Na Wei felt a chill in his heart.
"Well, sir, the meeting will start in the conference room in ten minutes, so don't be late."
Na Wei watched Qin Feng leave without recognizing anyone, and his heart was in his throat.
At the door of the conference room, Na Wei and Jiang Shan met.
Jiang Shan whispered, "Brother, you see, this time it's probably going to be dangerous."
Na Wei's face suddenly turned ugly.
Another senior executive at the side whispered, "I don't think I saw President Ling and President Xiao Qin come to work today."
Jiang Shan said unhappily, "Isn't it obvious? They were the ones who promised to keep us and redeem the option bonus. If they were the ones to lay off the employees, wouldn't that be a slap in the face? Wouldn't that just be pushing that idiot out to take the blame?"
As they were talking, Qin Feng walked into the meeting room with a heartless gait, and the room suddenly fell silent.
Qin Feng was very satisfied with the performance of the senior executives. In the past, he would definitely not have received such treatment. He would have been very happy to hold the sword of layoffs.
"Ahem, I believe everyone has heard that in order to cope with the company's increasingly rapid development, the company has decided to conduct a major personnel optimization."
"Each department must have a certain proportion of tasks, and the current target is tentatively set at 40%."
Everyone panicked when they heard this. They thought the number 30% was already scary, but now Qin Feng told them that he would lay off 40% of the employees, which was already a small half.
"Boss Qin, if we lay off so many people, what if it affects the normal operation of the company?"
"Yeah, this is too much. If we lay off all the people, who will do the work?"
Faced with the excited emotions of the executives, Qin Feng smiled coldly.
"Don't worry, if you are short of staff, you can apply for an application and we will recruit a group of more energetic new employees."
Na Wei's heart tightened. The threat in Qin Feng's words was already very obvious. These executives had worked longer than ordinary employees and were generally older than ordinary employees.
Ordinary employees can be replaced, and these "old guys" can also be replaced.
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