amaotonovel Chapter 1019 The Fist Product is Here
Chapter 1019 The Fist Product is Here
After settling the divorce lawsuit with Wang Ruizhi, Qin Lingling sold the club that Wang Ruizhi had spent a lot of effort on at a discount of 200 million yuan. Together with the 200 million yuan in cash recovered, she suddenly had a cash flow of 400 million yuan in her hands, which instantly alleviated the financial crisis of "Every Day".
Of course, the financial crisis has been temporarily alleviated, but the situation "every day" is still not optimistic.
After Wang Ruizhi lost the divorce lawsuit, he was so angry that he spread rumors outside, saying that Qin Lingling was a liar who cheated him of all his fortune and poached many big clients from "Everyday".
Not only that, Wang Ruizhi also re-registered a medical beauty company, and was also actively contacting his previous "old subordinates" in an attempt to empty "Everyday".
Pantry.
Na Wei was making coffee for himself when Jiang Shan suddenly ran over and asked mysteriously, "Did Big Brother contact you?"
"Why did he contact me?"
Jiang Shan nudged Na Wei with his elbow and said, "Keep pretending. You are the one that Big Brother trusts the most among all of us. Now that he is about to come out of retirement to fight Qin Lingling, the first person he will look for will definitely be you."
Na Wei laughed at himself and said, "Maybe they just don't think highly of me."
"Brother really didn't look for you?" Jiang Shan was obviously stunned when he saw that Na Wei didn't seem to be joking.
Na Wei shook his head and was about to leave.
Jiang Shan held Na Wei's shoulders and whispered, "If, I mean if Big Brother asks you to go over, will you go?"
Na Wei sneered: "I won't stop you from leaving. Anyway, I will definitely not leave."
Jiang Shan looked at Na Wei in surprise, then nodded: "That's right, brother, this friendship is friendship, but at least the foundation is still there, and Mr. Qin promised that our option rewards can be redeemed after the A round of financing is completed."
"Brother, let me be frank. We are just a makeshift team right now. Whether we can get it together is another matter. We are all old and young now. As soon as we open our eyes, we have to pay for mortgages, car loans, living expenses, and tuition for our children. Which one of them doesn't cost money?"
In fact, most executives have this mentality every day. They do not deny Wang Ruizhi's ability, but the current environment is different from before.
In the past, the medical beauty industry was a blue ocean market, where competition was not so fierce and it was relatively easy to do business. But now the medical beauty industry has become a red ocean market, and the chances of a new company without scale starting over are too low.
Wang Ruizhi was busy for several days, but in the end, the only one willing to continue following him was Liu Yan.
"They are all a bunch of ungrateful people. If you hadn't helped them, they wouldn't know where to make a living now. How could they live in high-end residential areas and drive luxury cars now?"
Wang Ruizhi rubbed his temples and said, "These people have no vision. Forget it. A forced melon is not sweet."
"How about this, you look for Na Wei. Although he is not very capable, he is still a loyal minister and can be used as a makeshift."
"Okay, I'll call him right away."
However, Liu Yan had just dialed Na Wei's number: "Hello, it's always me, Liu Yan..."
Before she could finish her words, Na Wei hung up.
Liu Yan was dumbfounded: "What's going on?"
"Maybe the signal is bad? Try calling again."
Liu Yan had no choice but to continue dialing, but this time Na Wei hung up directly and blocked her phone number.
Wang Ruizhi had no choice but to dial the number with his own phone, only to find that his number had been blocked long ago.
"What is this Wei doing?"
Liu Yan said cautiously: "Cousin, maybe he thinks you have become a monk and the previous number is no longer useful."
"Well, it's possible." Wang Ruizhi comforted himself.
"Well, I'll find an opportunity and talk to him in person."
That afternoon, Wang Ruizhi was waiting for Na Wei in the underground garage.
But after seeing Wang Ruizhi, Na Wei got into the car and stepped on the accelerator, almost hitting Wang Ruizhi, which made Wang Ruizhi so angry that he started cursing.
"You are all ungrateful wolves!"
It happened that at this time, Qin Lingling, Qin Hao and Qin Feng also went down to the underground garage. Seeing Wang Ruizhi's embarrassed appearance, Qin Lingling's mouth corners unconsciously curled up 45 degrees.
"Serves you right." Qin Feng was also gloating.
Seeing this, Wang Ruizhi quickly got up from the ground, brushed the dust off his hands, and then threatened Qin Lingling.
"You won't be so proud for long. Sooner or later, I will take back everything you stole from me, not a penny less."
Qin Lingling sneered: "Really? Just like you did just now?"
Wang Ruizhi's face turned pale and blue, and then he glared at Qin Lingling and Qin Hao fiercely: "Humph, let's wait and see."
After Wang Ruizhi left, Qin Hao and his three companions also got in the car.
Along the way, Qin Feng couldn't help but say to Qin Lingling, "Ling'er, Wang Ruizhi has been trying his best to poach employees from the company recently. Are we just going to stand by and watch?"
Seeing Qin Lingling frowning, Qin Hao said lightly: "If Wang Ruizhi can really poach a few executives, it will be a good thing for us."
Qin Feng retorted: "Haozi, are you still asleep? Is it a good thing that the company is poached?"
Qin Lingling also looked at Qin Hao with a puzzled look.
"Among the executives in the company now, the only ones who are really useful are Jiang Shan and a few others. The rest are a bunch of incompetent guys who are just waiting to die. If Wang Rui can poach a few of them, we can save a large sum of compensation and free up positions for capable people. Why not?" Qin Hao was too lazy to answer Qin Feng and turned to explain to Qin Lingling.
Qin Lingling breathed a sigh of relief when she heard that. To be honest, she still recognized Wang Ruizhi's abilities. Ever since she knew that Wang Ruizhi wanted to compete with her, she had been somewhat worried.
"In the current market environment, it is not easy to survive every day, let alone Wang Ruizhi's new company, so our main focus now is still on our own development."
Qin Lingling nodded unconsciously.
"Haozi, now that the lawsuit is over and the money is back, tell me what you plan to do next?"
Qin Feng was feeling very jealous. After all, he was the eldest brother in the family. As the saying goes, an elder brother is like a father. But now, he has become a marginal figure.
"Sister, you don't think I've been playing all these days, do you?" Qin Hao smiled.
Qin Feng was just worried that he couldn't find an opportunity to tell Qin Lingling about his secrets: "How dare you say that? As the general manager, I don't spend more than three hours in the company a day..."
Before Qin Feng could finish his words, Qin Lingling interrupted impatiently: "Brother, can you please listen to what Haozi has to say?"
Qin Hao couldn't help laughing when he saw Qin Feng's expression that looked like a mouse seeing a cat. These brother and sister really have a rival.
"Sister, I have actually been in the factory laboratory these days."
Qin Lingling's eyes lit up: "Factory laboratory? Are they developing the flagship product you mentioned before?"
"Yes."
“What kind of product is it?”
"You'll find out at the regular meeting tomorrow."
The next day, Qin Lingling suddenly showed up at the company before work time, making some executives who arrived late feel uneasy. However, Qin Lingling's mind was not on them at all. She had not slept well the whole night before, and her mind was full of thoughts about what the flagship product Qin Hao mentioned was.
It was finally time to go to work and Qin Hao was late.
In the conference room, before Qin Hao sat down, Qin Lingling couldn't wait to say, "Boss Qin, why don't you show us the results of these days?"
Qin Hao took out a package directly from his bag and distributed one to all the executives present.
This immediately caused a group of executives to whisper.
Jiang Shan took the one in his hand and whispered to Na Wei: "What kind of achievement is this? Isn't it just an ordinary facial mask?"
In fact, it is no wonder that executives like Jiang Shan are not optimistic. The competition in the facial mask industry was already very fierce in 2018. There were thousands of facial mask factories in the Pearl River Delta alone. The competition can only be described as brutal.
Na Wei lowered his voice and said, "Don't worry, listen to what Mr. Qin has to say."
In Na Wei's opinion, Wang Ruizhi was the most outstanding one he had ever seen in terms of both scheming and means. However, he was defeated by Qin Hao's scheme. How could such a person produce something ordinary?
Qin Lingling also looked at Qin Hao with some suspicion.
Qin Hao said slowly: "This is our future flagship product of Everyday. I call it the 'Hyaluronic Acid Mask'"
"Hyaluronic acid? Facial mask?"
All the executives present were stunned. Having been deeply involved in the medical beauty industry for many years, they naturally knew what hyaluronic acid was. The scientific name of this thing is: hyaluronic acid, which is a polysaccharide substance that exists naturally in the human body.
It was initially used in ophthalmic surgery as an adhesive. Later, it was discovered that hyaluronic acid can absorb and lock moisture in the body, so it is widely used in the medical beauty industry.
Hyaluronic acid was expensive in the past. One tube of imported hyaluronic acid cost tens of thousands of yuan, and even then it had to be reserved a long time in advance. Moreover, only some high-end medical beauty institutions had channels to purchase it.
Later, Academician Ling Pei developed full molecular weight hyaluronic acid, which quickly lowered the price of hyaluronic acid worldwide.
Of course, even so, hyaluronic acid is not cheap, and the cheapest one costs thousands of yuan per bottle.
What about the price of facial masks? The retail price is only five yuan per piece, or even lower.
It's particularly inconsistent to put these two things together. Hyaluronic acid is so expensive, how much is the appropriate price for facial masks?
If you sell it too high, no one will buy it; if you sell it too low, you will lose money.
Just when the executives thought that this was just a joke Qin Hao made, they heard Qin Hao continue to speak.
"You must be wondering how much a mask like this would cost and what the retail price would be, right?"
"What if I told you that a mask like this costs less than three dollars?"
Impossible! This was the first reaction of all the executives present.
Qin Lingling also said in a skeptical tone: "Boss Qin, false advertising will have a great impact on the company's reputation, right?"
"False propaganda? Why false propaganda?" Qin Hao asked with a smile.
Qin Lingling frowned and said, "But if it is made of real materials, how can the cost be controlled at three yuan per piece according to the price of hyaluronic acid?"
"Who stipulated that all ingredients in hyaluronic acid masks must be hyaluronic acid?"
As soon as these words were spoken, there was another round of whispers in the conference room.
"Yes, there is no regulation on how many facial masks can be made with one kilogram of hyaluronic acid, right?"
"Great! Although our costs will increase, given the popularity of hyaluronic acid, it shouldn't be a problem to increase the selling price several times."
Jiang Shan's eyes lit up as well: "Old Na, this young Mr. Qin is really capable."
"Then why do you think Qin Lingling asked him to be the general manager?" Na Wei muttered.
The executives present were all insiders and were well aware of the popularity of hyaluronic acid. Once this product was launched, there would be almost no need for promotion as all those medical beauty institutions would rush to purchase it like crazy.
Of course, Qin Hao’s plan goes far beyond this.
"The product has entered the trial production stage, and the next thing we need to do is marketing it."
"Needless to say, the main promotional keywords are hyaluronic acid, hydration, and anti-aging. Similar products have already appeared on the market, but they are still mainly sold to medical beauty institutions. What we need to do is to avoid direct competition with them, expand our influence on the retail consumer side, establish our brand, and make this hyaluronic acid mask our "everyday" flagship product."
"As for sales, we can put aside the channels of medical beauty institutions for the time being. As long as we become well-known in the consumer market, these medical beauty institutions will take the initiative to purchase goods from us."
"So retail is the top priority. My requirement is that we use short videos, live broadcasts, and various beauty bloggers to let the whole network know about our hyaluronic acid mask, regardless of the cost."
Qin Lingling couldn't help but feel a little painful when she heard the words "regardless of cost", but the market prospects described by Qin Hao made her willing to take the risk.
As Qin Hao said before, the problem with every day is that it has no future, and now Qin Hao's plan is undoubtedly pointing the way to the future for every day.
Qin Lingling wants everyone to know that although "Everyday" was not founded by her, she can lead "Everyday" to a better future, which is something her ex-husband Wang Ruizhi cannot do.
With Qin Lingling's support, Qin Hao's plan was strictly implemented.
For a time, beauty bloggers on many platforms such as Weibo, Xiaohongshu, and Douyin all began to "plant grass" for a "hyaluronic acid mask", and its magical effects such as hydrating and anti-aging were displayed to many female users.
Most female users are irrational, especially when it comes to the fast-paced rhetoric of some live-streaming hosts: a tube of hyaluronic acid costs thousands of yuan, while a pack of ten hyaluronic acid masks is only 150 yuan, and you don’t need to go to a medical beauty institution for an injection, you can apply it anytime and anywhere, which is simply too cost-effective.
In just one week, the "Everyday" hyaluronic acid mask was sold out, and this was just the retail consumer end. Medical beauty institutions also flocked to the store, smelling the scent of money.
Qin Lingling had to assign the order to other factories for OEM. Fortunately, the manufacturing process of this thing was not complicated. However, even so, it was still in short supply. Many retailers had begun to sell it at a premium, which gave some customers the illusion that the "Everyday" brand was very high-end.
Of course, all this comes at a price. In just one month, more than 80 million yuan was spent on marketing alone. When the finance department asked Qin Lingling to sign the contract, her hands were shaking. She had never spent so much money in her life.
Fortunately, the returns are very generous. Within one month, the sales of hyaluronic acid masks alone reached 2.4 million, and this was even after being out of stock for a period of time.
What made Qin Lingling more confident was that the previously unknown "Everyday" had gained a place in the entire beauty market through this wave of publicity. (End of this chapter)